A business idea: Super Swedes

These are swedish goggles:

swedish goggles

Swedes are only goggle I’ve worn since 1992, and are among the most iconic swim gear ever. Their sleek, minimalist esthetic transcends both time and nationality. Their simple construction renders them both disposable and indestructible. Here’s an interesting history of swedes (the goggles, not the people) from Malmsten AB.

So popular are swedes among competitive swimmers that Speedo was forced to offer Speedo-branded swedes (with original Malmsten lenses, naturally) so their sponsored athletes could wear swedes at the Olympics without being in breach of contract!

Swedes’ functional minimalism cuts both ways, though. They’re cheap goggles. The lenses scratch easily. The latex straps rarely last through more than a month of regular chlorine exposure (I opt for an after-market bungee strap).

On the other end of the spectrum, there’s this:

blueseventy carbon fiber goggles

Blueseventy carbonRZR goggles

The ultimate in superfluous luxury. Carbon-fiber frames? Anti-scratch polycarbonate lenses? It can be yours for $100 - same price, incidentally, as 25 pairs of swedes. There’s an appealing sort of geek cachet to goggles made from the same material as an airplane fuselage. I’d never buy them, though. I can’t stand rubber gaskets.

But what about souped-up swedish goggles? High-quality anti-scratch lenses; chlorine-resistant straps; a nice carrying case? I might actually pay up for something like that.

Super-Swedes: a guy can dream.

Posted 24 March 2012 in: miscellany Tags: gear , swedes